When considering your company culture, you need to first define what that is. Company culture includes a variety of elements, including work environment, company mission, values, ethics, expectations and goals. It is the personality of your business and once defined you will know the type of people that you need to be part of it.
Check out our top tips when reviewing company culture:
- Agree your mission
Your mission statement is a short, written statement of your business goals and philosophies. It should reflect every facet of your business including your employees, so consider how it will be received by candidates applying for roles.
- Build out your company goals
Leading on from your mission, your business goals describe what a company expects to accomplish over a specific period. Businesses usually outline their goals and objectives in their business plans, but they will also help to form your company culture. For example, if your business goal is to aggressively grow your sales then you will want to attract candidates who are ambitious and resilient to change.
- Consider CSR to boost your culture and ethics
Corporate Social Responsibility is a way for your business to self-regulate your approach to being ethical. It is often a defining part of a company’s culture and so CSR initiatives should be supported by the company and where possible promoted as part of their brand and online image to demonstrate your business has a conscience.
- Coach your team!
Coach and communicate your expected behaviours across the business regularly to ensure they team eat, sleep and breathe them. This will promote and embed a culture of inclusiveness at all levels.
- Generate and gather ideas
Listening to the opinions of your team and implementing them where possible allows employees to directly shape the culture of your business, to reflect them, and they are after all the lifeblood of your organisation. An ideas bank style initiative demonstrates that you encourage forward-thinking and are open to ideas as to how your business could improve.
And finally…. Hire using your company culture, your mission and your values!
We can help to review and roll out your business culture, mission and values, just get in touch! Drop us an email at firstname.lastname@example.org